We recently received a coupon flier from McDonald’s. I guess Ben thought it was weird that I kept it so he flipped through it. Then he saw this ad and said, “I know what you want from McDonald’s, this…”
But, this started a debate between Ben and I because I said, “At least they’re trying…” And we got into a lengthy conversation about why people eat fast food and why despite healthy options, many still choose the less than healthy picks.
Question: What do you think?
Do you think people are aware of the fact that (most) fast food is bad for them? If so, why do they still eat it?
How can marketers/advertisers/parents/fast food companies make healthy food more appealing so people demand it??
I think many times people do realize the food they are eating is not a healthy choice, but they do not know how or where to get good tasting healthy food. Also, fast food is FAST – which is one of the reasons it would be someone’s first choice.
Ben says that when he is trying to be healthy he gets a salad from Wendy’s. He has also been known to order the chicken salad sandwich from Arby’s thinking “salad” in the name means it’s healthy. Um, Nope.
But, I’m not sure how to market healthy food so that people want it and kids ask for it!