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The Runny Egg

by runeatrepeat on October 17, 2012

Yesterday I received a HUGE package from my favorite delivery guy. TWSS.

No really, I wasn’t expecting anything so it was a real surprise when I opened up the box and saw this…

What is it? Who is it from?

There were no obvious name brands or logos so I was intrigued.

IMG 8434 600x800 thumb The Runny Egg

The big cardboard box it came in had an ice pack so I suspected it was edible.

I peeled open a corner and got a delicious whiff of chocolate. Ahhh! Just the kinda package I love.

The instructions inside said I had to break the egg within 12 hours. Unfortunately, the egg broke on the way to my house and I opened to box to revel a HUGE pile of chocolate and a pair of shoes!IMG 8436 600x800 thumb The Runny Egg

Brooks sent me a #funfunegg with a pair of Brooks PureDrift inside!

This is the best day ever!

The shoes were covered in plastic, so they did not harm the chocolate wlEmoticon winkingsmile1 The Runny EggIMG 8439 600x800 thumb The Runny Egg

In addition to the shoes I now have 8lbs. of chocolate. The egg must have been MASSIVE because the pieces of chocolate are thick and huge (so many TWSS in this post).

I am picky about chocolate and don’t like the super sweet cheap milk chocolate. To my delight this chocolate is really good and tastes dark and rich! I had a small piece right away to check.IMG 8443 600x800 thumb The Runny Egg

When Ben came home he had a piece and said, “This is good chocolate too!”

We are both a little worried that we now have 8 lbs of delicious chocolate to deal with.IMG 8447 800x600 thumb The Runny Egg

Technically, I didn’t even have to share it with him because the nutrition profile says it is 1 serving…IMG 8449 800x600 thumb The Runny Egg

Yes, that entire egg is 19,200 calories!

According to my calculations calculator – I would have to run 256 miles to burn all those calories off!!

Luckily, the potential calorie burn from the shoes will help me get there wlEmoticon smile14 The Runny EggIMG 8451 800x600 thumb The Runny Egg

The Brooks PureDrift is a very minimalist shoe. You have to slowly transition to a shoe like this so I did 3 easy miles in them this morning. Then, I did Jillian’s 6 Week Six Pack. IMG 8456 600x800 thumb The Runny Egg

I LOVE the colors! They came with a pair of pink shoe laces too and I’ll probably switch to those soon. IMG 8458 600x800 thumb The Runny Egg

*I’ll post my thoughts about this new to me type of shoe after I run for a while in them. Let me know if you have specific questions.

Breakfast was chocolate… Hey, I have 3 gallon sized baggies full of this stuff in my fridge now!IMG 8441 600x800 thumb The Runny Egg

Kidding it was eggs and a flatout with nut butter and jelly.

IMG 8461 800x600 thumb The Runny Egg

Question: Dark Chocolate or Milk Chocolate?

I’m a dark chocolate girl all the way!

Disclaimer: I am a Brooks Run Happy Ambassador and was sent these shoes as part of the program. All opinions are my own. All chocolate in this post is mine mine mine as well.

pin it button The Runny Egg

{ 58 comments… read them below or add one }

1 Becka @ simplybecka October 17, 2012 at 11:15 am

I love milk chocolate but I do appreciate a good piece of dark chocolate now and again. What a great marketing campaign, shoes and chocolate. Ha! Too bad your egg broke too soon. Bumm deal. Have fun with your new cool shoes.

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2 Jen October 17, 2012 at 11:23 am

I think I love Brooks even more now just for how creative and cute the nutritional detail labels were. Well played. :)

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3 sally October 17, 2012 at 11:28 am

DARK CHOCOLATE unless it’s peanut m+m’s and then i’ll be ok with the milk chocolate variety. =) Awesome delivery. Enjoy.

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4 Em October 17, 2012 at 11:29 am

That is the best package ever! Love the shoes and the quirky packaging :)

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5 Losing Lindy October 17, 2012 at 11:29 am

Hey I will be an instant friend..send some chocolate my way! !

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6 runeatrepeat October 17, 2012 at 1:38 pm

I would really send you some if it wasn’t going to melt on the way….

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7 Maureen October 17, 2012 at 11:31 am

I am SO excited for these shoes to be released…I am having a love affair with my PureConnects and can’t wait to start mixing these in as well.

White chocolate all the way, even though it really doesn’t count as real chocolate!

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8 natalie @ will jog for food October 17, 2012 at 11:32 am

What an awesome gift!

I LOVE LOVE LOVE me some dark chocolate :)

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9 Stefanie October 17, 2012 at 11:37 am

That is one great package. Dark chocolate all the way for me.

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10 Dynamics October 17, 2012 at 11:38 am

Great marketing. Love the label, so Monica and now in writing. Sorry Ben. LOL I do not like chocolate. Yes, I do not. If I eat any chocolate it is milk chocolate all the way. Sees Candy is a must once a year. but again, brickle and caramel only and maybe a marshmallow with caramel on the bottom.

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11 Meg October 17, 2012 at 11:40 am

You lucky duck! I’m a huge fan on my pure cadence shoes, and I’d never heard of pure drift so I went over to the brooks website to check it out… are they new and not released yet? Any idea when they’ll be for sale?

You have other brooks pure shoes, right? What are your thoughts on the minimalism of these, versus your other pairs? I like the *idea* of a minimal shoe like this, but I worry my aching knees/hips after long runs won’t like it so much. I was thinking of trying the Flow next time, since I think that has a bit more cushion than pure cadence.

Ok, enough shoe nerdiness for now. Enjoy that chocolate!

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12 Caitlin @ This Bride's Joyride October 17, 2012 at 11:43 am

I’ve been reading for a while but not sure I’ve commented yet. 8lbs of chocolate apparently gets me to comment! What a great combo, dark chocolate and Brooks! :)

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13 Abby @ Change of Pace October 17, 2012 at 11:46 am

What a fabulous package! And great marketing!
I’m a milk chocolate girl. But, if I don’t have any chocolate on hand, I’ll take any kind! We have super dark at our house more often since my husband is vegan. I’m adjusting!
Looking forward to hearing about the new shoes!

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14 taylor @ liftingrevolution October 17, 2012 at 11:46 am

What a fun surprise! I would have been so upset to see the calorie count of the egg though, they should keep that part a secret, then I would have eaten some for breakfast.

I am a dark chocolate girl, I transitioned about 2 years ago and now dont really like milk chocolate at all. kind of like when you give up coke for a long time and then take a sip… gross.

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15 runeatrepeat October 17, 2012 at 1:39 pm

Great comparison with the coke thing. So true.

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16 Rachelle October 17, 2012 at 11:51 am

How was doing the Jillian Michaels video with them?

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17 runeatrepeat October 17, 2012 at 1:37 pm

Slippery! I don’t think I would advise it on fake wood floors.

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18 Mary October 17, 2012 at 11:53 am

dark chocolate for the win! :) loved all the TWSS’s haha sadly i only recently figured out what TWSS stood for (even though i’ve been saying “that’s what she said” forever). im so bad with abbreviations.

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19 Nicole October 17, 2012 at 12:06 pm

How do I become a Brooks ambassador? I just bought some Pure Flows?

Dark, definitely. With sea salt.

The Kidless Kronicles

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20 Brittany @Berries and Barbells October 17, 2012 at 12:07 pm

dark chocolate! nuff said.

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21 Jackie S. October 17, 2012 at 12:07 pm

Dark chocolate, unless we’re talking about M&M’s or Reese’s.

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22 Life's a Bowl October 17, 2012 at 12:12 pm

That. is. absolutely. awesome! That’s 8 pounds of running fuel, just gotta snap a piece off after your lace up those sneaks!

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23 Brennan @ Yum Run October 17, 2012 at 12:23 pm

Oh my gosh, it is hilarious that the egg is only one serving! You know someone got a good laugh doing that.

Keep us updated on your adjustment to the minimalist shoe! And I hope you are getting excited about the marathon. Are you tapering now?

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24 runeatrepeat October 17, 2012 at 1:41 pm

Yep, taper time :)

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25 Sarah OUaL October 17, 2012 at 12:34 pm

I find it ironic the 256 miles to burn off that chocolate is probably more than advised to put on that pair of minimalists… (I still <3 you, Brooks) ((and chocolate))

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26 runeatrepeat October 17, 2012 at 1:41 pm

I expected someone to say this. I bet the can take 250 miles, so it’s close.

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27 Kathy October 17, 2012 at 12:37 pm

I love BROOKS…can you hook me up with a pair of running shoes? OK…I will just take some dark chocolate please. ;-)

Cute shoes…but I do think I would need more heel cushion…not sure though?!

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28 Shay @ Whine Less, Breathe More October 17, 2012 at 12:38 pm

CHOCOLATE!!!! I am sooooooooo jealous of you right now!

I used to be all about milk chocolate, but now I’m leaning more and more toward the dark side.

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29 Tabatha Rhodes October 17, 2012 at 12:41 pm

My new goal in life is to one day receive a pair of shoes encased in 8lbs of chocolate in the mail….milk chocolate. (Seriously though….this might be the most bizarre/hilarious/awesome thing I’ve ever read.)

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30 Sam @ Better With Sprinkles October 17, 2012 at 12:50 pm

Shoes and chocolate? Every woman’s dream right there.

Really, I love any and all chocolate. No discrimination here. :-)

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31 Lisa McLaen October 17, 2012 at 1:03 pm

Absolutely dark chocolate!! What an amazing surprise package!

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32 Bethany October 17, 2012 at 1:07 pm

I go between wanting milk or dark chocolate. Mostly I just like chococlate.

It is now a goal of mine to get a huge egg with shoes in it!!

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33 Deborah October 17, 2012 at 1:23 pm

That package was full of total awesomeness! I am a dark chocolate girl, but have been known to indulge in milk chocolate from time to time.

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34 Denise P. October 17, 2012 at 1:34 pm

I love Brooks – so cute their little nutrition facts for the shoes.

This is the first I’m hearing about the Drifts. I still have yet to be able to try anything from the Pure line – of course I need support so the Cadence is $20-30 more than the other shoes in the line. I just can’t drop over $100 for shoes right now. So I’ll have to continue to wait.

Dark chocolate – for the health benefits of course.

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35 Kristen L October 17, 2012 at 1:40 pm

Oh wow! That is an exciting package to get in the mail!! I would seriously LOVE something like that to show up on my doorstep. Brooks shoes are great! These shoes look super cute, and the chocolate looks delish. Dark chocolate is my fav.

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36 Heather @ Run Eat Play October 17, 2012 at 1:41 pm

Milk chocolate forever and always.
Someone needs to send me a giant chocolate egg. Maybe the Easter bunny.

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37 Ellen @ Wannabe Health Nut October 17, 2012 at 2:12 pm

One of the fitness editors at the mag I work for got that in the mail today, too! It was the talk of the office. So cool. I’m totally jealous. And I’m a dark chocolate girl all the way. For the health benefits, yes, but I love how the rich flavor makes it easier for me to stop at just one serving. It’s like built-in portion control. :)

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38 mary @ minutespermile October 17, 2012 at 2:13 pm

that is insane! and awesome. i am a huge brooks fan. i just got my second pair of pure connects and am never looking back.

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39 Kelsea October 17, 2012 at 3:06 pm

That is crazy to see the nutrition stats like that! Love that it was made in my home town of Portland!

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40 Katie October 17, 2012 at 4:00 pm

Dark chocolate for the win. After being so used to dark chocolate, milk chocolate tastes nasty to me. Of course I’ll still eat it though.

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41 Laura October 17, 2012 at 4:09 pm

If you’re going to post food, why not make it look at least slightly edible? I was eating when i looked at that picture and immediately lost my appetite. Ew. ew. ew.

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42 Katie @ KatieEnPursuit October 17, 2012 at 4:14 pm

That egg is a serious situation as are the nutrition stats….love the packaging including the “shoe stats”! Dark all the way, milk chocolate hardly tastes good anymore. Enjoy the egg for the next 43 years!

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43 Karen @ Runner Girl Eats October 17, 2012 at 4:21 pm

I hate to sound so stereotypical but…isn’t it every girls dream to get a pair of shoes literally wrapped in chocolate?! Seriously, you are the luckiest girl in the whole wide world. As far as the chocolate question goes, I’m with you, dark dark dark and it has to be good quality or it just isn’t worth it.

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44 MACKENZIE October 17, 2012 at 4:49 pm

HOW DO I GET ONE OF THESE???

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45 Nicole October 17, 2012 at 4:57 pm

On the +, there’s a lot of protein in the serving!

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46 Paige @ Your Trainer Paige October 17, 2012 at 5:16 pm

PHEW! I was worried about the shoes contaminating that chocolate. Good thinking with the plastic ;)

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47 Brandi@SCRunner October 17, 2012 at 6:52 pm

I Loooooove Dark Chocolate!

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48 Lauren October 17, 2012 at 6:58 pm

Chocolate and running shoes…what an oxymoron! :)

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49 Christine @ BookishlyB October 17, 2012 at 7:28 pm

Shoes are great, chocolate is awesome, but I DO NOT UNDERSTAND the egg thing. They’re lucky the sent the funny nutritional card, because otherwise it would be kinda gimmicky…. Maybe you should cut it up and make chocolate chunk cookies!

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50 Sue October 17, 2012 at 10:32 pm

Dark chocolate and can you ask Brooks to send me the same package?!?!?!

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51 Lindsey October 18, 2012 at 5:34 am

I’m loving my new brooks’ghosts- my first pair of brooks ever! I feel faster running in them. I’m jealous of your chocolate egg and Hungry Runner Girl got one too!

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52 Kate October 18, 2012 at 6:27 am

I didn’t realize how big the egg was until Janae held Brooke up to it and I died laughing

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53 runeatrepeat October 18, 2012 at 7:05 am

I know, it’s crazy right?!

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54 Mendy @ Runs For Chocolate October 18, 2012 at 7:32 am

Oh my goodness…. “Runny egg”. I totally missed the punniness of that title with the running shoes and the egg…until now. Just now. And I read it yesterday. Oy. I need more coffee.

Super funny though! Go, you! Sorry I didn’t realize it til a day later. lol

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55 runeatrepeat October 18, 2012 at 10:54 am

Ha! No one really mentioned it, so I thought everyone missed my lil joke :)

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56 Blaire @ Just Been Running October 18, 2012 at 12:07 pm

I am truly jealous of this! I saw HRG got one too and I was basically drooling on the keyboard reading y’alls posts. TMI?

I love dark chocolate and now-a-days I prefer it over milk chocolate, but I still have a lot for milk chocolate when I have a really big sweet tooth :)

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57 Lindsey @ Goldilocks and the 3 Bodies October 18, 2012 at 1:48 pm

That is the greatest piece of packaging I have ever seen. Love Brooks’ creative & clever copywriting, too!! Awesome.

I wish someone would send me shoes-that-don’t-hurt-my-heels (eternal battle) in a ginormous chocolate egg.

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58 angie October 19, 2012 at 5:06 am

yummy chocolate and shoes! dark chocolate!

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