New Balance Tour

Hello from Boston! This CA girl feels like she’s jet-lagged and on the other side of the world. But, I am running off adrenaline and have a ton to share about today!

New Balance was very generous and is sponsoring our Reach the Beach team. Hence our name – Off Balance!

Our company contact organized a day of pre-race fun so we met in Boston for lunch and van decorating.IMG_0946 (800x600)

There were a bunch of different lunch bags and we chose based on names. I picked the Farmer’s Market with Turkey. IMG_0936 (600x800)IMG_0937 (800x600)

It was a wrap filled with turkey, cheese and a bunch of veggies – including edamame! IMG_0942 (800x600)IMG_0939 (600x800)

We’re not done with the van decorating just yet. More to come SmileIMG_0948 (800x600)

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Then we piled into the van and headed to the New Balance factory.IMG_0956 (800x600)

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There is a camera crew following us around all weekend, so that’s kinda fancy huh?!IMG_0959 (800x600)

I grew up in a family where I was taught the importance of buying American. So, I really love that New Balance is the only athletic shoe manufactured in the US. IMG_0976 (600x800)25% of their shoes are made in the US. That accounts for over 2000 jobs!

We got a tour of the manufacturing floor. IMG_0974 (800x600)IMG_0967 (600x800)

We saw how the shoes are made from cutting the leather uppers…IMG_0966 (800x600)

and getting the layers addedIMG_0970 (600x800)

To getting sewn into shapeIMG_0965 (800x600)

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Then we headed to talk to their Biomechanics expertsIMG_0983 (600x800)

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The group split up into 3 and we got a ton of great information on how they study biomechanics and shoes. (It’s Sarah Fit!)

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The Smash Lab tests things like how much cushion a certain foam has…IMG_1005 (600x800)

and how quickly a shoe wears.IMG_1008 (800x600)

They lab had competitor shoes to test too. I think Theodora wishes this was a banana.IMG_0995 (800x600)

We all got the chance to run on a treadmill and watch our gait. IMG_1015 (800x600)IMG_1017 (800x600)

Mid-day snacks. That green cookie is pistachio…IMG_0985 (800x600)

Jenny Simpson!IMG_1025 (800x600)

Shoes shoes shoes shoes shoesIMG_1021 (800x600)

After the tour we headed to Watchusett (where the race begins). It was a drive that required snacks. Good and bad.IMG_1032 (800x600)

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We just got back from a team dinner and photo shoot!IMG_1040

I’m dying of tired-ness (yes, that’s a word). Good night!

Comments

    • says

      I actually was borrowing Theodora’s shoes which are too big, so I’m not sure my analysis was super accurate. But, it seems like I’m heel striking A LOT! Need to work on that.

  1. says

    Girl I’m worried for you! Hoping you can get a little sleep before the race starts… you won’t get much during the race!!

  2. says

    Looks like a fun trip! I don’t think I could run in front of other people who are specifically watching me, but it’d be interesting to know how I run.

  3. Desiree says

    Go to Wachusett Brewery and have a Country Ale – Best Beer all over the country! Good Luck at the race.

  4. says

    I did not know that NB was an American company. I do wish they fit me. It seems like no matter what style I try in NB they just don’t work for me. :( What a great experience you had!

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