Hello and Happy Wednesday!
I have been fighting off a slight cold forever now. It’s not bad but I am a moco-le-le like whoa. (Mocos = boogers in Spanish.)
So, I set off on my usual Tensday run and it went well considering I am a snotmobile. The super cool, gloomy weather is perfect for running so I had that going for me.
Then, I got home and was trying to eat cereal while cooking eggs and this happened. Boo. bs
Last night I made cauliflower rice that was amazing. Do you like how I made fake rice and served it with garlic cheese bread? ‘Cause I do.
Let’s talk the hot topic of the day… Sponsored Posts
These days bloggers are doing a lot more sponsored posts. Some people don’t care, but some people really really care. So, I wanted to address it.
Back in the day (five-freaking-years ago) when I, and many of my friends started blogging it was just for shits and giggles fun. No one expected this to turn into a full time job or a mainstream form of entertainment and information (infotainment).
Call it ‘right place right time’, call it luck, call it ‘online dating for friends’… but for whatever reason a lot of blogs blew up! Within a year readership skyrocketed and advertisers wanted to take advantage of all those eyeballs looking at blogs. So, ad groups formed and organized a way for bloggers to get paid for their hard work. Some groups guaranteed a set rate depending on how many readers you had (example: you get $0.16 for every reader each day). It did NOT matter if people clicked on the ads, just as long as you had readers you were making some money.
Well, set rates were awesome and allowed a lot of popular bloggers to quit their full time jobs. (I was not in that group when most did the switch about three years ago, but came tumbling after.)
Unfortunately, the ad groups over-extended themselves. So, sidebar ads slowly decreased in value. Also, the industry began to change. Advertisers saw that they preferred targeting their key audience a little more directly.
And that’s where sponsored posts came in.
Ad groups couldn’t sustain the promised rates. But, advertisers began to contact bloggers with better opportunities to try, review, and share products that are relevant to their readers (instead of generic ads).
From the blogger’s point of view this is a new, but potentially positive part of the job. Plus, at this point if your paycheck is going to be cut in half but you have the opportunity to take on a new project to keep it the same pay – you’re probably going to try it. As blogging for a living is a somewhat new career path we have to learn as we go.
From the reader’s point of view – you get to see someone else try a food, sports bra, race, scale, cat comb… before you have to spend your money on it. But, it can feel like product placement so I understand that can be annoying. (Even though bloggers have to say ‘sponsored post’ and all those Subway sandwiches on the Biggest Loser don’t have a ‘product placement’ note on the bottom of the screen.)
I have a lot of friends who blog as their full time job. They have over a million hits a month, doing freelance work, are constantly responding to PR companies and reader emails and trying to share their story/opinions/advice to help their readers. This isn’t rocket science. We’re not curing cancer (unless cancer is cured by Natalie Dee cartoons, in which case I’m totally curing cancer and You’re Welcome). But it takes a lot of time and effort to do this and it comes from a good place.
The reality is I get contacted by A LOT of companies about products, trips, books, etc every single day. I turn down 83% of them. But if something seems relevant to me and/or you I will consider it and potentially do a post.
For now it appears that sponsored posts are going to continue in blogland. Luckily, all of these posts are labeled so you can skip it if it is irrelevant or boring. I just wanted to share where/why this happens on RER and many health living / running / fashion / cooking blogs these days.
I do want to promise that I will continue to label all my posts at the bottom where applicable. I get it if you skip posts that are not relevant to you. And I’ll try to space them out so you get a good dose of running poses and watermelon in between the sponsored stuff.
Question: What’s the worst thing you’ve ever spilled?
Thoughts on the whole sponsored post thing?
Disclaimer: This post is sponsored by my damn self. Feel free to chime in if you’d like, but let’s keep this a productive, adult conversation.