Last Friday I attended the Latina Bloggers Conference in Los Angeles. I am a member of the Latina Lifestyle Bloggers group and was excited to meet some of my online friends in person!
I actually moderated the panel…
Branding your Social Media Persona to Take your Blog to Brand
From left:
- Me from @RunEatRepeat
- Martha Gil de Montes from Macy’s @marthamacys
- Ricky Garay from Mucho Music @muchoupdate
- Gabriela Hernandez from Besame Cosmetics @besamegirl
- Jeremy Pepper PR King @jspepper
I was in charge of asking them the questions, so I didn’t write down any notes but a few of their statements stuck with me. So, I wanted to share what I learned about branding your social media persona.
1. Consistency is key. If you are blogging / tweeting / facebooking as your brand do it in the same voice. If you want to change it up use your personal twitter or FB account.
2. Make sure your site links to your other social media pages BUT realize this risks readers/companies going to one of your other pages and NOT coming back. Weigh out your priorities.
3. Know how to present. If you are invited to a meeting with a brand/company that wants to work with you be prepared to present yourself as a brand.
4. What’s the most important social media site? The one that you do best and gets to your audience.
It was an honor to be asked to moderate and I’m so grateful for the opportunity. I encourage you to see if there are local blogger groups in your area and join them. It’s nice to have a network of people to learn from and make friends.
I’ve also been to:
Healthy Living Summit in 2010 & 2011
Blogher in 2011
Blogher Food last year
Fitbloggin for the last 3 years! And I’m going again this year – it’s June 27-30 in Portland. If you want to join you can get Fitbloggin tickets here.
Question: Have you ever went to a blogger conference? Which one would you like to attend?
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Looks so fun! I’ve never been to one, but I would love to go.
Hey Monica! Thanks for the branding tips, especially the last one about which social media platform is the most important. I keep telling myself that I don’t have to be present on all areas of social media – just the ones that drive the most traffic to my blog.
I met you at HLS 2011 and BlogHerFood last year. I have never attended BlogHer because the sheer number of women who attend scares the pants off of me. I am excited to attend Fitbloggin for the first time this year and am looking forward to seeing you there!
We hardly have any blogger conferences here 🙁
No blogger conferences for me! They sound interesting, but I’d be hesitant to spend the money!
I’ve never been to a blogger conference but it seems like a lot of fun! Maybe one day when I have time to make my small Internet space a little bigger 🙂
I’m excited to be attending (and speaking at) FitBloggin’ and HLS this year.
that’s awesome! congrats on being asked to moderate the panel! =)
I’ve never been to a blogger conference before, but I would want to if I were a more legit blogger!
You are legit 🙂 do it do it.
Great advice! Thanks for sharing. How do I find out about upcoming blogging conferences? I had no idea there even was such a thing!
– Jennifer
Very interesting stuff, I’d love to go to a conference but I want it to be local because Im too lazy to make travel arrangements 🙂
I’ll be presenting at Fitbloggin this year – can’t wait!
This was very informative…thanks!
How do you go about finding a local blogger groups?!?